The Telemundo Station Group, a division of NBC Universal, recently announced
they’d be joining the BIM client family, migrating all 11 of their TV station sites to our video, mobile, and web publishing platforms.
While that's obviously great news for BIM, the real story here is how quickly a local media group such as Telemundo Station Group can go from being entirely dependent on an outside vendor (e.g. their previous platform) to quickly taking control of design, layout and feature sets for both web and mobile.
While not all BIM partners need do this (our team in Madison provides full support for many of our clients), Telemundo Station Group took cues from NBC Owned TV Stations “sister sites” as an example of what is possible given a willingness and desire to take on an increased level of responsibility.
After attending several days of training at BIM headquarters, followed by supplemental sessions via Skype, Telemundo Station Group designers and project managers showed real aptitude for the BIM CMS and, more importantly, a willingness to push the envelope a bit on site design and layout.
Telemundo Station Group quickly realized that the benefit of having more control of their websites is the ability to produce innovative elements that will ultimately drive more traffic and user engagement. Several of these, such as the new Slide Deck (for photo galleries) and News Carousel (for key stories), are ones the team has wanted to do for some time. With the BIM platform, they now have the control to do virtually whatever they want, whenever they want.
And while launching websites is only the first step to generating higher engagement and revenue, Telemundo Station Group clearly has shown a commitment to continued growth and internal capabilities. This type of dedication is critical if local media is to thrive in the ever-changing digital landscape.
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About Timur Yarnall
, CEO Broadcast Interactive Media