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Eric Hill

BIM and Channel Master Introduce New Antenna Selection Tool for Consumers

 Broadcast Interactive Media and Channel Master Partnership Introduces New Antenna Selection Tool for Consumers

Madison, WI (July 17, 2013) Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools help increase client revenues by attracting more traffic and improving ad delivery, today announced a strategic partnership with Channel Master, manufacturer of digital TV antennas and accessories. The agreement calls for Channel Master to use BIM’s patented, location-specific technologies to power its own antenna selection tool: Antenna Choice. This unique web utility, helps consumers that want to “cut the cord” with their cable or satellite provider, by helping them discover which antenna will capture the most available free, over-the-air programming.

Antenna Choice prompts the user to enter an address and select an antenna type: indoor or outdoor.   That information is used to calculate which channels may be received at that location and displays the specific Channel Master models that best receive them. Information on each recommended antenna’s placement and orientation for optimum reception is also provided.
BIM’s patented Antenna Selector technology has been integrated seamlessly into the Antenna Choice selection tool which is accessible across multiple Channel Master websites and supports the entire US nationwide television footprint.
“Antenna Choice was developed to address the thousands of inquiries we receive from consumers asking, 'Which antenna do I need and what channels will I get?',  says Joe Bingochea, Director of Product Management at Channel Master. "With the help of BIM technology, this easy-to-use and intuitive tool will greatly help consumers new to over the air antennas select the best antenna for their location. The selection process is simple for anyone who does not have the technical know-how to select an antenna on their own.”
“We are pleased to be working with Channel Master. With the number of cord cutters growing each year, we strongly believe that both companies will benefit greatly from this partnership,” says Mick Rinehart, SVP Products and Data Services for BIM.
The Antenna Choice tool is available at:
Established in 1949, Channel Master ( has evolved from a trusted terrestrial antenna manufacturer to a leader in the production of set-top boxes, home networking accessories and digital media devices that connect consumers, businesses and service providers with a multitude of content. Channel Master offers access to streaming media, stored digital content, music and movies on-demand, off-air HDTV channels, and more from an expanding product line available from a network of over 200 distributors and thousands of retail locations worldwide. Channel Master is headquartered in Phoenix, Arizona.
Broadcast Interactive Media( is a leading online ad optimization platform and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Ad Optimization Platform, BIMcms, MediaStar Suite, TitanTV Data Services, and the BIMvid video CMS. Customers include ABC, Belo Corp, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard and the Telemundo Station Group. BIM is based in Madison, WI, with offices in New York City, San Francisco, Portland, OR, Cedar Rapids, IA, and Austin, TX.