KCRG - ABC Cedar Rapids launches local Website with Broadcast Interactive
(BI) Catherine Garcia
Story Created:
Oct 1, 2007 at 1:15 PM CDT
Story Updated:
Oct 1, 2007 at 1:15 PM CDT
Cedar Rapids, IA, November 9, 2006 – KCRG announced the launch of a new local website on the Broadcast Interactive Media platform. The revamped site can be found at www.KCRG.com and features a streamlined, user-friendly design with a focus on local news, weather, business, and events.
“Broadcast Interactive Media provided us with the flexibility and expertise to guarantee KCRG a profitable website immediately upon launch,” said John Phelan, GM of KCRG. “The station site has already seen new local revenues of over $200,000 with the BIM sales programs and we’ve experienced nearly 200% growth in website traffic to over 4 million pageviews monthly. Most importantly, we’ve received tremendous feedback from our local audience telling us how much they appreciate the weather information and other critical news services provided.”
The KCRG news team has also benefited from Broadcast Interactive Media’s local news publishing support. “Broadcast Interactive’s technology and support allow us to publish more local content to our site than ever before,” said Becky Lutgen-Gardner, KCRG’s News Director. “BIM products are a broadcaster’s dream come true. Virtually anyone in our newsroom can quickly post content and video to our website. The products are easy to use and can really make a difference during breaking and developing news coverage.”
“We are very pleased that this partnership has resulted in immediate revenue and website traffic gains for the KCRG team,” said Timur Yarnall, CEO of Broadcast Interactive Media. “We look forward to launching more local sales programs and content partnerships as we jointly create the dominant local Internet portal in Cedar Rapids.”