October 2, 2008, MADISON WI –Indian Country Today (ICT), an
award-winning multimedia publisher of news, information, and imagery
relevant to the Indigenous people of the Americas, announces their
website launch on the Broadcast Interactive Media (BIM) platform. ICT
is a division of Four Directions Media. BIM is the leading web
solutions partner for local media groups including Fisher
Communications, Journal Broadcasting, Granite Broadcasting and others.


According to Peter Golia, Four Directions Media Senior VP, “ICT was
the first Native news publisher to go digital, expanding the reach of
our weekly newspaper and quarterly magazines with our web presence.
We knew we needed to push the envelope to stay competitive, and that’s
where BIM was the perfect technology partner for us. We now have
state-of-the-art web publishing tools, an active
user-generated-content platform, and the local and national revenue
opportunities to monetize the site. Moreover, we experienced a
seamless transition from our previous content management system with
zero loss of archives and other intellectual property.”

Richard Sullivan, BIM VP of Strategy, adds, “BIM was equally thrilled
to partner with ICT. We’ve traditionally worked with local broadcast,
TV and Radio, and it’s tremendously gratifying to see our platform
supporting the diverse needs of all of local media. It’s an honor to
help steward important brands such as ICT, and a privilege working
with the forward-thinking team at ICT.”

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About Indian Country Today (www.indiancountrytoday.com):
Indian Country Today publishes a weekly newspaper and five annual
magazines that are the standard of journalistic excellence in Indian
country. It is distributed nationally and available in hardcopy by
mail and at select newsstands. A digital version of the newspaper is
available by subscription. Rotating special feature sections include:
Education, Healthy Living, Trade & Commerce, Arts & Entertainment,
Tourism, Gaming, Pow Wow, Golf, and Campaign 2008.

Contact:
Pete Wiezalis
Director of Marketing
Four Directions Media
Direct: 315.829.8355
marketing@fourdirectionsmedia.com


About Broadcast Interactive Media (www.broadcast-interactive.com)
Based in Madison, WI, Broadcast Interactive Media
(www.broadcast-interactive.com) is the leading provider of
locally-focused Web solutions for television and radio broadcasters.
Offerings include YouNewsTV™, Explore Politics, plus a comprehensive
suite of local and national sales programs. Customers include groups
such as Fisher Communications, Journal Broadcast Group, Granite
Broadcasting, Schurz Communications.

Contact:
Marivic Valencia
Director of Marketing
Broadcast Interactive Media
Direct: 608.255.2802
mvalencia@bimedia.net