Deal Includes CMS, Video CMS and Advertising Services

MADISON, WI - August 11, 2009 - Broadcast Interactive Media (BIM), the leading provider of online revenue and technology platforms for local media sites, announced today that Belo Corp. (NYSE: BLC) has selected BIM as its Web site technology provider. Belo will launch 18 enhanced Web sites for its local television stations on the BIM platform, which are slated to go live by the end of the year.

“We selected Broadcast Interactive Media for its technology offerings and revenue-focused approach to site development,” said Kathy Clements, Belo's senior vice president/Television Operations. “Belo is excited about the new partnership with BIM and the enhanced functionality BIM’s technology will bring to our users.”

Headquartered in Dallas, Belo is one of the nation’s largest and most respected media brands. The Company owns 20 television stations, with properties in Dallas/Fort Worth, Houston, Phoenix, Seattle/Tacoma, St. Louis, Portland, Charlotte, San Antonio, Hampton/Norfolk, Louisville, Austin, New Orleans, Tucson, Spokane and Boise.

“When the Belo sites launch, visitors will enjoy a range of site enhancements including a new design template, improved navigation, plus a cleaner, more powerful video viewing experience. We are thrilled that Belo has chosen BIM to deliver increased user engagement and revenues for the station sites,” said Broadcast Interactive CEO, Timur Yarnall.

About Belo Corp.
Belo Corp. (BLC) is one of the nation’s largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com.

About Broadcast Interactive Media
Based in Madison, WI, Broadcast Interactive Media is the leading provider of locally-focused advertising and content solutions for more than 160 television, radio, and newspaper websites. Offerings include a comprehensive suite of revenue-generating programs and national sales support, advertising and content network operations, video streaming, and technology development. Exclusive products encompass a user generated content (UGC) portal, YouNews™, a rapidly expanding catalog of local sales verticals such as Healthy Living and Home Experts, as well as a proprietary video services product, BIMVID™. Customers include Belo Television Group, NBC LIM, Fisher Communications, McGraw-Hill Broadcasting Group, Meredith Broadcasting, Schurz Communications, and Granite Broadcasting. Connect with BIM on Twitter at twitter.com/bimpress or twitter.com/younews

Contact:
Angela Wheaten
Director, Marketing & Promotions
Broadcast Interactive Media
608-255-2852
awheaten@bimedia.net