(BI) Angela Wheaten

Belo Corp Launches YouNews™ Social Media Platform on 16 Websites

Product Distribution Growth at 23% for 4th Quarter, 2009

MADISON, WI – January 20, 2010 - Broadcast Interactive Media (BIM) today announced significant growth (23%) during 4QTR 2009 in the total number of YouNews™ Social Media platform affiliates, which currently stands at 89 websites in 73 markets.

The increase came from new local media partner, Belo Corp, which recently launched 16 websites with BIM. 11 of the sites feature the YouNews label, with 5 markets electing to retain previously established branding such as "Your Pics" (KGW/Portland), "First Person" (KTVB/Boise) or "Your News" (KING-NWCN/Seattle, KREM/Spokane).

Unveiled by BIM in April 2007, YouNews allows community members to upload videos, photos and stories to local media websites for use on-air or for cross-targeting elsewhere online. The platform includes revenue opportunities, local and national contesting, national content exchange, plus content moderation. In addition, YouNews is built into the BIM CMS, allowing partners on the BIM platform to quickly integrate user-generated content throughout their websites.

Joe Weir, Belo GM/Interactive reports, “Staff in all markets is poised to maximize the new content, traffic and revenue that come with our re-launched websites and the addition of the YouNews platform. News Directors and staff report an influx of submissions, and our sales teams are already lining up revenue from local sponsors."

BIM VP, Publisher Development Richard Sullivan noted, “The YouNews social media toolset delivers a well-packaged revenue, traffic and contesting opportunity, combined with the ability to harvest hyper-local, exclusive videos and photos for use on-air. BIM is pleased to be partnering with Belo to expand their news product to include content from citizen journalists."

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About Broadcast Interactive Media
Based in Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused advertising and content solutions for more than 180 television, radio, and newspaper websites. BIM provides a comprehensive suite of revenue-generating programs and national sales support, advertising and content network operations, video streaming, and technology development. Exclusive products include the YouNews™ Social Media platform, a rapidly expanding catalog of local sales verticals such as Healthy Living and Green, as well as a proprietary video services product, BIMVid™. Customers include Belo Television Group, NBC LIM, McGraw-Hill Broadcasting, Fisher Communications, American Cancer Society, West Virginia Media and Granite Broadcasting. Connect with BIM at http://twitter.com/bimlocal or http://twitter.com/younews.

About Belo Corp.
Belo Corp. (BLC) is one of the nation’s largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com

Contact:
Angela Wheaten
Broadcast Interactive Media
Director, Marketing & Promotions
608-255-2852, awheaten@bimlocal.com

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