MADISON, WI – May 19, 2010 - Broadcast Interactive Media (BIM), the leading provider of locally-focused technology, content and revenue solutions for media websites, today announced the extension of their partnership with
Frank N. Magid Associates, Inc.—one of the nation’s top research-driven, strategic media advisory firms.
The goal of the relationship, which includes a series of Webinars, is to provide BIM clients with access to the latest data, trends and best practices as they relate to local media. The majority of the Webinars will be available only to current BIM customers.
“As BIM continues to grow, we’ve found that one of the best ways to benefit our partners and customers is through short, focused Webinars. In Fall 2009, Magid co-hosted our “Top User Engagement Strategies” session and joined us again in February as we unveiled our 2010 Roadmap. We’d had great success presenting Magid data in the context of real-world BIM client examples and we’re eager to roll out our 2010-11 Webinar schedule and topics”, said BIM’s Director Marketing & Promotions, Angela Wheaten.
“BIM and Magid are both committed to our local media partners and to the dissemination of quality research to help grow the industry. I see this partnership as an extension of what is already a great relationship, and am looking forward to collaborating on Webinar content and co-hosting the calls.” said Jaime Spencer, Executive Director, Magid Media Labs.
BIM/Magid Webinars will be held every other month, with the first event slated for late June. Schedule and registration instructions will be mailed to current BIM/TitanTV customers in May.
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About Broadcast Interactive Media
Broadcast Interactive Media is the leading provider of locally-focused advertising, content and technical solutions for television, radio, and newspaper websites. Since acquiring
TitanTV Media in February 2010, BIM’s offerings have expanded to encompass powerful data tools and management solutions. Core products are the BIMVid and TitanCast video systems, YouNews social media platform, MediaStar suite, TitanTV Guide, BIM Local Ad Network, local sales initiatives such as Healthy Living and Green, and SHVERA Compliance Tools. Customers include ABC, Belo Television Group, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC LIM and Scripps-Howard. BIM is based in Madison, WI with offices in New York City, Cedar Rapids, IA and Austin, TX. Connect with BIM at
http://twitter.com/bimlocal or
http://twitter.com/younews.
About Frank N. Magid Associates
Founded in 1957, Frank N. Magid Associates provides research-driven, strategic media counsel on the evolving consumer mindset for clients in 37 countries. The company helps businesses that are struggling to make sense of a constantly evolving marketplace connect with an increasingly elusive, splintered consumer who is seemingly hidden behind an expansive array of technologies. Magid provides businesses not only with an understanding of the attitudes, opinions and actions of today's technology-saturated consumers - but offers research-driven strategic advice on how to successfully brand, advertise, market and design their products and services. For more information, please visit Magid on the Web at
www.magid.com.
Contact:
Angela Wheaten
Broadcast Interactive Media
Director, Marketing & Promotions
608-255-2852, awheaten@bimlocal.com
Story Created:
May 19, 2010 at 10:32 AM CST
Story Updated:
Apr 1, 2011 at 10:59 AM CST