Triveni Digital GuideBuilder® Interfaces With BIM's MediaStar Suite
Unifies Metadata Flow for Fixed and Mobile DTV

PRINCETON, N.J. / MADISON, WI – October 11, 2011 – Triveni Digital today announced that users of the MediaStar Suite of program management tools from Broadcast Interactive Media (BIM) can leverage the GuideBuilder metadata platform to support both fixed and ATSC Mobile DTV services. GuideBuilder’s open standards approach is fully integrated with any current infrastructure and workflow, accepting schedule data from the MediaStar Suite, along with other inputs, and generating the metadata and signaling required for inclusion of program and schedule information within both fixed and mobile transmissions.

“GuideBuilder supports traditional broadcast transmission, as well as new mobile services, all from a single platform and workflow,” said Richard Chernock, CTO at Triveni Digital. “Broadcasters can easily leverage their existing GuideBuilder systems along with their MediaStar data services not only to extend their service offerings with mobile services, but also to enrich the mobile viewing experience with feature-rich listings and schedule information.”

The GuideBuilder metadata platform provides mobile service support with ESG (electronic service guide) functionality including signaling, announcements, and conditional access signaling at no additional cost and is engineered in accordance with the ATSC Mobile DTV standard (A/153) to ensure up-to-date scheduling and tuning, managed through the operator’s existing workflow components. The transparent flow of data between the MediaStar Suite and GuideBuilder enables broadcasters to leverage their PSIP and ESG data simply and cost-effectively in both their fixed and mobile services, thereby boosting revenue opportunities and viewer engagement.

"The MediaStar Suite empowers broadcasters with an efficient set of tools for managing the intricacies of program scheduling,” remarked Mick Rinehart, SVP of Products and Data Services at BIM. “Stations are able to update crucial PSIP and ESG data, while simultaneously publishing schedules live on the TitanTV program guides. As stations continue to hub their operations and add digital and mobile sub-channels, the ability to utilize the MediaStar Suite with the GuideBuilder system simplifies the station’s workflow to assure program listings consistency across all platforms.”

For more than ten years, BIM’s TitanTV guides have appeared on nearly 1,000 television station websites across all 210 DMAs. Seamless input of this same data into GuideBuilder, the most widely deployed PSIP metadata generator in the North American market, affords broadcasters a valuable solution for ATSC Fixed and ATSC Mobile DTV delivery.
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About Triveni Digital
Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital’s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

About Broadcast Interactive Media
Broadcast Interactive Media (BIM) is a leading provider of revenue, technical and publisher solutions and remains a trusted resource for hundreds of local broadcasters and media publishers worldwide. Core products are the MediaStar Suite, TitanTV Guide Products, Data-Services, Web, Mobile and Video CMS and the BIMLocal Ad Network. Customers include ABC, Belo Television Group, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations and Scripps-Howard. BIM is based in Madison, WI with offices in New York City, Los Angeles, CA, Cedar Rapids, IA and Austin, TX.

Contacts:

[Agency] Samantha Drazin
Wall Street Communications
305-851-2432, samantha@wallstcom.com

Ralph Bachofen for Triveni Digital
VP of Sales, Head of Marketing
609-716-3502, pr@TriveniDigital.com

Angela Wheaten for BIM
Director, Marketing & Promotions
608-255-2852, awheaten@bimlocal.com