Today's home professionals are trying to reach the DIY'ers as well as custom remodelers. The key is a marketing plan that both gets their message out there AND positions them where consumers are looking for more information. TV and Internet together are the perfect convergent vehicle for this.

Welcome Home is a category-exclusive listing of your local retail and service providers advertising to homeowners and soon-to-be-homeowners. Broadcast Interactive provides relevant, up-to-date articles and video content on your station website, and deploys multiple SEO and SEM strategies to get your local sponsors found online via local search engines.