Story Created:
Oct 18, 2007 at 4:14 PM CDT
Story Updated:
Oct 25, 2007 at 4:50 PM CDT
Market research shows that consumers tend to shop online for two specific purposes: product information and research, and purchasing. Of these two categories, information seekers represent the largest demographic of online shoppers, with 29.5 million wired adults using the web to search for product information last year.
Your First Time is an online business directory that helps your local consumers filter through their choices. When faced with decisions, 50 percent of Americans will delay decision-making if there are TOO many options available! As sponsors of this category-exclusive online directory, your local advertisers help inform consumer decisions from purchasing cars to negotiating leases, all from your station website.
Broadcast Interactive provides all of the training and support needed:
In-person training and market visits
Group presentations to your local sponsors
Creation of the directory and individual business web brochures
SEO/SEM services
Let us
know when you're ready to attract new advertisers and increase your revenue with this market exclusive program.