SEO is short for search engine optimization. SEO increases the number of visitors to a site by ranking high in the search results of a search engine. Higher ranking sites generate more pageviews. It’s important to be on the first page of search engine results. Few visitors click to page two and virtually no one clicks to page three or beyond. Studies show that visitors revise their search terms instead.

SEM stands for search engine marketing. A SEM specialist researches, submits and positions a website on search engines to achieve maximum exposure for your site. SEM includes SEO, pay-per-click, and other search-engine related services and functions that drive impressions and traffic to your site.

ComScore found that 111 million people execute 46 billion Internet searches yearly. The Kelsey Group-BizRate estimates that 25 percent of all Internet searches are local in nature, meaning local consumers are looking for local merchants.

Broadcast Interactive Media has Google and Yahoo certified Search Engine Specialists that help your local advertisers be found online. We manage keywords and phrases to optimize their web brochure, and manage their Google and Yahoo adwords campaigns. This is an important and extremely valuable service we build in to our local sales programs that you in turn extend to your local advertisers.